Collection: Baja Bug Hats

You live for the journey — the backroads, the grit, and the stories that come with every mile. But most gear doesn’t get it. It’s all flash, no soul.

That’s why we built the Baja Hat Collection — a lineup of Snapbacks, Truckers, and Cords inspired by the golden era of off-road racing and ’70s Baja Bug culture. Each one carries the same spirit of freedom, craftsmanship, and rebellion that made those desert runs legendary.

If you’re tired of generic gear that looks cool but feels empty, this is your sign to upgrade. Our caps are built for comfort, stitched with heritage, and made to go wherever the road (or trail) takes you.